Christina Weizmann, CEO & Creative Director
Christina Weizmann (nee Szokendi) is the Owner and Creative Director of Pivotal Concepts. She enjoys collaborating with, and supporting like-minded entrepreneurs and corporate clients who are socially and environmentally conscious and strive to improve the lives of others as well as the environment.
Before starting her thriving design and communications business, Christina gained over ten years experience in the recruitment, retail, property management and the hospitality/tourism industry which fulfilled her passion for travel and marketing communications. She wore many hats as she climbed the corporate ladder including Executive Assistant to presidents of large organizations, Administration and Office Manager, Marketing Assistant and eventually Marketing Manager.
Eventually she supported key decision makers for travel franchise companies including Uniglobe Travel International Inc. and Advantage Travel & Cruise Centres Inc. Christina dealt with national and international travel suppliers in the airline, car rental, hotel, cruise line and tour operator industries, negotiating and implementing marketing campaigns on behalf of the franchisees and was also Managing Editor for an in-house travel publication and Technology Manager of a consumer travel web portal and franchise intranet site.
After several economic impacts to the travel industry which almost always resulted in budgetary cuts in the marketing departments, Christina decided to take her career into her own hands. Her first client was her mother, who had just immigrated to Canada and started a holistic spa business. Christina realized the challenges facing small businesses and entrepreneurs and decided to transfers her wealth of experience to support entrepreneurs and small business owners to fulfill their unique business needs. Since then she has endeavored to help clients achieve their business goals with personalized and professional design and marketing communication services.
Christina holds a Bachelor of Arts Degree in Applied Communications from Royal Roads University, graduating in 2007 with distinction and earning the President’s Award of Excellence. She also has a Diploma in Print Design and Web Development as well as numerous marketing designations.
Christina works closely with a great team of expert designers and programmers using the latest in online technology solutions and she continues to stay apprised of the latest online developments particularly in social media strategies. During the last ten years she's successfully help launch dozens of new businesses, developed over 200 logos and websites and continues to enjoy running
Christina enjoys dancing, yoga, snow and water skiing, traveling, cooking and indulging in educational and inspirational media.